top of page

A look to the future


" Given the shifts in our work dynamics post-COVID and the newfound flexibility to collaboratively engage with exceptional industry partners, I question the necessity of maintaining a dedicated office space to deliver high-caliber design services for the projects that pique my interest. It seems that individuals, especially those with extensive experience, are increasingly inclined to take control of their work environments. I am personally drawn to immersing myself in creative design endeavors that bring me joy, adopting a more focused approach rather than spreading my attention widely, as often understandably required in larger firms.

While I don't dismiss the efficiency and diverse expertise that established design firms with full teams can offer, I anticipate a shift towards a new approach, where field experts will collaborate as and when needed, presenting a more streamlined and cost-effective model. This approach allows for greater freedom in work style providing the flexibility to deliver a more focused design service to without the burden of larger overheads.


My hopes for the brand are to create homes with inspiring energy & push creative boundaries. I only take on one or two projects at once which allows the time to create spaces with a refined approach and work with more colour more texture & more pattern, exploring design in a focused calmer pace afforded only by the nature independent practice " 

Zoe Victoria Interior Design Logo water mark

1 view0 comments

Comments


bottom of page